Warehouses Are Impacted by Mobile e-Commerce Trends
Ecommerce spending increased 18% to $109.3 billion in Q4 2016 according to Multi-Channel Merchant. The majority of online buying occurred on desktop computers, with $86.6 billion spent, up 13% versus one year ago. Meanwhile, m-commerce (mobile e-commerce) spending on smartphones and tablets contributed $22.7 billion, with a significantly higher year-over-year growth rate than desktop at 45 percent.
Total U.S. – Home & Work Desktop Computers, Smartphones, Tablets
Source: comScore E-Commerce and M-Commerce Measurement
Overall, mobile accounted for 21% of total digital commerce dollars in Q4 2016, which is mobile’s highest recorded share of online sales for a single quarter since comScore began measuring m-commerce in 2010. This mobile share of digital commerce dollars grew considerably from 17% a year ago and from only 4% in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.
comScore E-Commerce and M-Commerce Measurement data shows the obvious fast-growing m-Commerce trend.
Quarter M-Commerce % Share
Q4 2010 3.6%
Q4 2011 9.0%
Q4 2012 11.3%
Q4 2013 11.7%
Q4 2014 13.0%
Q4 2015 16.9%
Q4 2016 20.8%
Extended commerce operations with mobile capabilities
Online retailers are providing a positive customer experience with mobile-friendly sites and native apps. The ability to leverage mobile barcodes to create cross-channel shopping opportunities and drive purchases through convenient, on-the-go transactions is a rapid transformational process to retail.
XPO Logistics Inc. Chief Executive, Bradley Jacobs, says the company is “benefiting from the tailwinds of e-commerce.” The operator reported strong gains in profits and revenue for the fourth quarter, Wall Street Journal’s Logistics Report’s Jennifer Smith writes, riding a surge in online shopping that drove demand for logistics businesses. The company reported $27.3 million in net profits in the fourth quarter and $63.1 million in full-year earnings, which marks a watershed for the business: the profits came as overall gross revenue for the business doubled last year over 2015, capping an acquisition shopping spree that has built the company into a $14.6 billion operation. Many of the business units were disparate operations, but Jacobs says they have been combined to save costs and drive efficient delivery of services. E-commerce trends appear to be backing the combinations, with “last-mile” delivery fitting in with warehouse operations and increasingly profitable trucking services in the U.S. and Europe.
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